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September 2008
In This Issue

Profit in
Down Markets

Secrets to
Increase Your
Personal Power
and Influence

Gift #1 for
BARON Subscribers

Gift #2 for
BARON Subscribers

Marketing &
Promoting Your
Small Business

Build Your
4X Faster

When to
Sell Your
Mutual Fund

Small Business
Resource of
the Week

Vote for
in the 2009
Black Web

Top 28
Small Business


CEO Training

The Baron Son
Combo Package

In the Media

Upcoming Events


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25 businesses you can start and run from your home

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private banking
and services
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management strategy

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     Gold Star - Best Wealth-Building Site 2008 Best Wealth-Building Site (Black Web Awards)
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     Gold Star - Best Lecturer and Speaker Site 2007-2008 Best Speaker and Lecturer (Black Web Awards)
     Gold Star - World Web Award of Excellence 2007-2008 World Web Award of Excellence (Art Space 2000)

(How Barons Profit in Down Markets)
Learn More About BARON Business and Wealth Coaching
William R. Patterson
Wealth Coach
Best-selling Author
There are some common traits that allow industry and financial Barons to profit in volatile markets.

These traits include:

  1. Using their networks and specialized tools to gauge market sentiment before making buy or sell decisions.
  2. Not rushing into investments with a scarcity or "need to do a deal or need make a trade" type of mentality. Barons are patient; they know market corrections are inevitable and time and the overzealous nature of unskilled business owners and investors will present them with the buying opportunity of a lifetime.
  3. Doing proper valuations of the market and their holdings to know when each is overvalued and poised for a correction.
  4. Using multiple strategies and market instruments to hedge and profit from downward moves in the market.
  5. Maintaining large cash reserves to handle emergencies and to take advantage of investment opportunities and/or partnering with others who have such reserves.
Down markets present opportunities to make money like no other. Master this skill set and you will build your fortune in a third of the time.

Secrets to Increase Your Personal
Power and Influence

Wealth Coaching - Secrets to Personal Power and Influence! 

Nothing significant is ever accomplished alone. It will take the support and resources of others. If you want people to help you and feel good about it, you will need to understand how to enhance your personal power and influence.

Dictionaries define power as the ability to do or act; the capability of doing or accomplishing something. In physics, power is defined as the rate at which work is done. It is the work/time ratio. These two definitions are key to understanding how to develop your own personal power, of which there are three major components: Clear Direction, Decisive Action, and Continuous Assessment.

  • Clear Direction
    Firmly establish in your mind that which you intend to accomplish and record it on paper. Believe with certainty that you will attain this desire and use that belief as your driving force. Eliminate all negative influences.
  • Decisive Action
    As alluded to in the physics definition, time is an important factor to power. The more meaningful actions you are able to take in the shortest time, the greater your personal power. It is critical that you obtain knowledgeable advisors and the right team to accelerate your success. You must then act quickly and decisively once you have the proper information.
  • Continuous Assessment
    Always evaluate the effects of your actions to determine what must be changed. Then vary your approach as necessary. Continue this process until you have reached your goal.

In order for personal power to be effective you must take decisive action toward a clear objective, adjusting your approach when necessary.

There is one rule—the simplest, most beneficial way to influence other people is to speak in terms of their interests and show them how or help them attain what they desire.

Remember, 80% of your success will be the result of soft skills—your ability to network, form mentoring relationships, strategic partnerships and joint ventures. These all require you to boost your personal power and influence.

Related Training:
BARON Wealth Coaching
Conquer psychological barriers blocking your millionaire mindset and develop a personalized wealth action plan.

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BARON Subscribers

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Wealth-Building Gift #2 for
BARON Subscribers

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Investor's Business Daily® Newspaper

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Ask "The Baron" Question of The Week

Ask the Baron - Question of the Week
I am starting a new retail business and wanted to know if it is worth hiring a publicist to help me market and promote my company. I am not sure how to gauge the benefits relative to the cost.
— Kerry W.

William R. Patterson says:

For an entrepreneur, marketing and publicity should not be viewed as costs, but critical investments necessary to grow the business. Marketing Baron P.T. Barnum said "Without publicity a terrible thing happens...nothing!" It is the same with your business, products, and services. If you do not consistently promote, you will undoubtedly limit your sales or worse, give your competitors an opportunity to solidify their position in the mind of your customers and prospects as the brand of choice.

The right publicity will help you to establish your brand and positioning in the marketplace. A strong brand helps increase customer loyalty, prevents your products and services from being perceived as a commodity, opens distribution channels, creates opportunities for free advertising, and will help you sell your business at a higher price. Relatively speaking, for the small investment necessary to hire a good publicist, these are huge benefits that can translate into hundreds-of-thousands or millions of dollars for you.

Many new entrepreneurs start their businesses with the misconception that "if I create a great product, it will sell itself." What these entrepreneurs do not realize is that cost-effectively marketing their products and services is usually much harder than creating them.

While some parts of marketing and publicity are an art, many parts are a detailed science. The parts which are a science should be calculated in your business plan (i.e. cost to acquire a prospect, cost to acquire a customer, conversion rates, life-time value of a customer, etc.). If you know these numbers, it will be very easy to gauge the potential return-on-investment from any marketing or publicity effort.

I always suggest budgeting to hire an outside PR team. It is worth it because it frees up your time to focus on other important aspects of the business. A good PR team will also have relationships that can make things happen for you a lot quicker. You have a short window of opportunity to make your business successful, so leverage your time and utilize experts to the fullest. However, in order to receive the highest return on investment from your marketing and publicity efforts, you will need clear objectives, quantifiable measures of success, and a way of tracking the effectiveness of every campaign.

Submit Your Question Now!

Related Value Added Service:
BARON Business Coaching and Consulting Programs
Leverage the breakthrough BARON model in order to generate highly effective, low-cost media exposure for your business, help successfully brand and launch new products and services, head off competition, improve operating cash flow, and grow your profits.

Build Your Million-Dollar Business Four Times Faster with BARON Wealth Coaching

Wealth Coaching with The Baron

There is a better and faster way to reach your financial and business goals.

"With William as my wealth coach, in less than 16 months, I have generated more than $70,000 and developed the skills and confidence to realize greatness."
N. Kali Mincy
Washington, DC
"In our first 90-minute wealth coaching session, William helped me identify ten new streams of income that could triple my revenue in less than a year."
Merletta J. Martin
Merletta J. Martin Gallery

Seven Reasons More Entrepreneurs Choose
BARON Wealth & Business Coaching
  1. Delivers the most comprehensive, fully-integrated entrepreneurship training program in the industry.

  2. Increases your productivity while giving you more time off to spend with family and friends.

  3. The BARON integrated model offers you a higher return on investment and improved odds for long-term success compared to other entrepreneurship training programs.

  4. Provides you with a comprehensive sustaining support system which includes one-on-one guidance from industry experts and over 1,000 resources and accelerators.

  5. Saves you tens-of-thousands of dollars and hundreds of hours in research and implementation time.

  6. Provides you with cutting-edge strategies, best-practices taught by industry leaders, and highly-effective marketing systems to generate more sales and income.

  7. Equips you with the proper coaching, planning, training, tools, and partnerships to become more profitable, stable, and better manage growth.

BARON Wealth Coaching can help you quadruple the speed at which you reach your business and financial goals over planning yourself or other methods and programs.

Leverage #1 Wealth Coach William R. Patterson to help you quickly start or improve the profits of your small business.

Multiply your odds for success with the proper coaching, planning, training, tools, and partnerships.

Request BARON Wealth Coaching Now:
I'm ready to be the next BARON success story!

Give stocks as gifts!  By


Knowing When to Sell Your Mutual Fund

Length: 2:45 Minutes

Knowing When to Sell Your Mutual Fund

Short Description:
Considering the stock market's recent volatility, a question that often comes up is, "How do I know when to sell my mutual fund?" While there is no all encompassing rule to follow, here are seven BARON reasons to consider selling your holdings.

Wealth Coach William R. Patterson - The Baron Solution MinuteListen Now!

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Small Business Resource of the Week

Business Calculators, Resources, and Tables

Quickly Assess Key Factors for Your Business Success:

  • Start-Up Costs
  • Cash Flow
  • Profit Margin
  • Return-on-Investment
  • Borrowing Costs

Free BARON Business Resources:
Update Your Business Plan Now!

Related Training:
How to Start & Run Your Business the Right Way
Save tens-of-thousands of dollars and hundreds of hours by mastering the skills necessary to create a profitable and sustainable business.

Vote for!
Vote for in the
2009 Black Web Awards

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We are proud to announce that has been nominated for six 2009 Black Web Awards.

Please take three minutes to click the individual category links below to cast your votes now.


Thank you for your support!

With every good wish,
Vicky Therese Davis
D. Marques Patton
William R. Patterson

Easy, low cost incorporations. Click Here.

Immediately Increase Your Cash Flow with a
Small or Home Based Business

Immediately Increase Your Cash Flow with a Small or Home Based Business

Starting a small or home
based business is a great
way to immediately increase
your cash flow and begin
building wealth.

Find the Best 28 Low Cost Businesses to Start Now!

Gain Your Financial Independence
with a Small Business Today

Top 28 Low-Cost Small Business Ideas
If you are struggling to find a unique business idea, don't try to reinvent the wheel. Use BARON Business Coaching and these twenty-eight top-selling business startup guides to help you get started immediately. These powerful resources will provide you with everything you need to begin building your million-dollar business.

Entrepreneurship Training

THE BARON SOLUTION 5-Week Entrepreneurship Training

Dates: Every Tuesday, May 18th - June 15th
Time: 8:30 -10:00 PM EST

Seminar Description:
There is no need squander your efforts with strategies that have no hope of returning your investment, much less yielding a profit. Let THE BARON SOLUTION 5-Week Entrepreneurship Training empower you with the knowledge necessary to identify and replicate the tactics of the most successful people and companies in your field. Whether you are a new or seasoned entrepreneur, THE BARON SOLUTION strategies will help you leverage your time and other resources to maximize profits and returns.

This concentrated 5-week course
will show you how to:


  • Find a great business idea and create a market niche
  • Write a business plan that will attract investors
  • Perfect your business model
  • Find the best professional advisors
  • Protect your ideas
  • Form and effectively manage various entities including Corporations, Limited Partnerships (LPs), and Limited Liability Companies (LLCs)
  • Finance your business with debt and/or equity
  • Build business credit that does not require a personal credit check or guarantee
  • Find the most appropriate investors and lenders
  • Choose the right business partners
  • Generate free publicity for your business
  • Use winning strategies to sell your products and services online and offline
  • Find untapped online resources for market research, low cost advertising and promotion
  • Profitably market your products, services, and business on a limited budget
  • Work with distributors, wholesalers, and retailers
  • Find methods to dramatically increase your business referrals
  • Find new markets to sell your products and services
  • Form strategic partnerships to multiply your income
  • Leverage key resources and people to help you create wealth
  • Optimize your business activities to boost productivity, income, and cash flow
  • Automate your business
  • Turn your business into a franchise
  • Determine the value of your business
  • Sell your business
  • Explore options of Direct Public Offerings (DPOs) and Initial Public Offerings (IPOs)
You will be exposed to these ideas and much more!

Register NOW!

Women Entrepreneur CEO Training

Women Entrepreneur CEO Training

Dates: Every Thursday, May 20th - June 17th
Time: 8:30 -10:00 PM EST

Seminar Description:
This is a high-powered, tailored version of THE BARON SOLUTION 5-Week Entrepreneurship Training designed to address the specific needs, challenges, and opportunities faced by women entrepreneurs. Everyday more and more women are embracing entrepreneurship as a viable, fulfilling career alternative to traditional forms of employment and a powerful means of building wealth. Women entrepreneurs own over 6.5 million businesses generating $940 billion in revenues. This powerful BARONESS course will teach you the financial and business fundamentals that every woman entrepreneur must know to compete and run her business profitably.

Female entrepreneurs face both exciting and challenging times. Despite unprecedented opportunities for success, many barriers still exist in the form of accessing:

  • Affordable business and financial training
  • Start-up and expansion capital
  • Useable and timely information
  • Government resources
  • Strategic partnerships
  • Mentoring programs
The Women Entrepreneur CEO Training workshop will help you address and eliminate many hurdles, pitfalls, and obstacles including lack of time, money, experience, and other resources.

Discover the mindset, vision, skills, and strategies needed for success.

Through this Baroness training program, you will learn:

  • How to capitalize on the female entrepreneur's unique position in the marketplace
  • To think differently and strategically when it comes to female and minority business development
  • How to leverage innovative strategies to finance and grow your business
  • How to most effectively use strategic partnerships to increase chances for success and the magnitude of opportunities
  • How to overcome common barriers such as inaccessible markets, lack of information, and scarce resources
Program offering also includes:
  • Sample business plan, financial statement forms, and contracts
  • The TBS "Insider's Resource List" of small business friendly vendors, and low cost and no cost products and services
  • Web Entrepreneurs Toolkit
  • And much more!

Register NOW!

Boost Your Confidence and Quickly
Improve Your Relationship with Money

The Baron Son is a revealing story designed as the ethical road map to wealth, power, and success. A legend from centuries past, it is the tale of a young boy who loses everything and through struggle finds the secret to become the richest, most powerful person the world has ever known.

Order the book that is changing lives around the world and give the gift of knowledge to family and friends.

Order THE BARON SON Combo Package!
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21 Reasons to Read The Baron Son:
Read Praise from Top Industry Leaders

In the Media

William R. Patterson Nominated for Top 100 MBE Award!
William R. Patterson in the Media William R. Patterson Nominated for Top 100 MBE Award.
"We are just glad to be able to help people," Patterson says. "We work so hard at what we do, because of our passion to help people transform their lives."

NATIONWIDE - September 5th
Oral Buffet with Hussein Hill
Friday, 3:00 - 3:15 PM CDT

CHICAGO, IL - September 7th
The Louie Jones Show
WCFJ AM 1470
Sunday, 3:30 - 3:45 PM CDT

NATIONWIDE - September 15th
The Results Coach Show with Kevin Williams
Blog Talk Radio
Tuesday, 10:00 AM - 11:00 AM CST

NATIONWIDE - September 16th
Unveiling the Mask with Cherilyn Azubuike
Blog Talk Radio
Tuesday, 3:00 PM - 4:00 PM CST

WASHINGTON, DC - September 22nd
The Breakdown
CBS Radio - Talk 1580
Monday, 7:30 - 8:00 AM EDT

View More News and Appearances

Upcoming Events

Upcoming Events with William R. Patterson

CHARLOTTE, NC - September 19-20th
National Family Empowerment Conference
Friday, 9:00 AM - 4:30 PM EDT
Saturday, 10:00 AM - 3:00 PM EDT
More Information:

WASHINGTON, DC - September 26th
Congressional Black Caucus Foundation
2008 Annual Legislative Conference
Financial Literacy:
Smart Money Solutions for Emerging Leaders

Friday, 1:00 - 3:00 PM EDT
More Information:

NATIONWIDE - May 18th - June 15th
5-Week Entrepreneurship Training
Tuesday, 8:30 - 10:00 PM EDT
Register Now:

NATIONWIDE - October 1st
Free Book Publishing & Marketing Teleseminar
Session I: How to Write a Fiction or Non-Fiction
Book That Sells

Wednesday, 8:00-9:00 PM EDT

NATIONWIDE - May 20th - June 17th
Women Entrepreneur CEO Training
Thursday, 8:30 - 10:00 PM EDT
Register Now:

NATIONWIDE - October 8th
Free Book Publishing & Marketing Teleseminar
Session II: How to Publish & Distribute
Your Book for Maximum Profits

Wednesday, 8:00-9:00 PM EDT

NATIONWIDE - October 15th
Free Book Publishing & Marketing Teleseminar
Session III: Highly-Effective Strategies for Book
Marketing & Promotion

Wednesday, 8:00-9:00 PM EDT

View More Events

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