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THE BARON INSIGHT
How to Get Featured by National Media
William R. Patterson
Dear Baron Subscribers,
As you know from reading the last BARON newsletter, I am launching a new television series
to help women with Polycystic Ovarian Syndrome along with Sasha Ottey, President of PCOS Challenge, Inc. Sasha is a client of The Baron Solution Group and a great example of the tremendous success that is possible by creating value for others. (In case you missed the last newsletter, you can read Sasha's amazing story
Well, over the last week, I received a number of email messages from people who observed the PR campaign for PCOS Challenge® and PCOS Awareness Month. The question they were all asking is, "How were we able to get PCOS Challenge mentioned on the websites of all the major business journals, Forbes, USA Today, CNBC, ABC, NBC, CBS,
affiliates all across the country, as well as secure interviews from NPR
and other national radio programs?"
Here are Four Simple BARON Tips That Can Help Get Your Business Massive Media Exposure
|Cape Code Times
|They had seen us attract major media attention before with our own company and clients such as Merletta J. Martin of the Black Legends Series™, whose business was also featured by many top media outlets. They all wanted to know how to get high-profile national and local media coverage without spending a fortune.
- Send press releases using a quality distribution service (not the cheap ones) and tie them to human interest stories and national holidays and events.
You will find several national event calendars to help you get started below.
- Join a free PR lead service such as:
- When contacting media representatives, you can secure more interviews and press coverage by having a hard copy press kit and "media room" available on your website where information about you and your company can be viewed and downloaded.
Your press kit and online media room should include:
- A one-page interview sheet with a positioning statement, brief biography, suggested topics, and mock interview questions
- Full biography
- Professional head shots (Both low-resolution for web and high-resolution for print)
- Press releases
- Previous press coverage and interviews
- Sample Q&A
- Articles you have written that magazines, newspapers, and websites can run
- Once you have the budget, you should retain a good publicist as soon as possible. A publicist will have a list of established media contacts and will make it much easier to book interviews and secure media coverage. Most importantly, a publicist will free up valuable time for you to focus on your business rather than doing media follow-ups.
|Through the BARON Coaching Programs we accelerate our clients' success and the attainment of celebrity status by improving their messaging, branding and positioning as well as the effectiveness of their overall marketing efforts.
Through our coaching programs and complementary services that include setting up search engine optimized online media rooms, press release writing and distribution to top media outlets, PR campaigns, and booking television and radio interviews, we can often help clients achieve ten times the results at one-fourth the investment of time and money that they would normally spend trying to achieve similar results on their own or through other methods and programs.
To learn more ways that you can achieve your media, financial and business goals faster, visit the Business Coaching
area of BaronSeries.com.
In all you do, continued success!
You also have my full permission to forward
this newsletter on to people that you think may benefit from the resources and information.
|Ask "The Baron" - Question of the Week
How to Best Plan and Quickly Grow Your
William R. Patterson says:
How should the growth process be scheduled? How do I determine what my business needs to get to the next level along with priorities and how to set them?
- Gloria J.
| Here is a high-level overview of the process we use for planning a typical client's growth through BARON
There are primarily ten key factors to consider when planning the growth of your business:
- Demand - What is the current sustainable demand for your company's products and services? How many quarters ahead can you reasonably predict the company's revenue and earnings?
- Business Model - Does your business have an adequate product/service line, diversified client base, and margins to support and sustain growth? Is your company's business model scalable and does it have effective lead generation systems, a product development schedule, marketing and contact management systems, and turnkey joint-venture programs or must they be developed?
- Exit Strategy - Is your ultimate desire to automate, sell, or take the business public?
- Market Size - How big is your market? What untapped niches exist?
- Integration and Joint-Venture Opportunities - What are the joint-venture and vertical integration opportunities that can help you quickly lower costs, access new leads, and add new products and services to your line?
Read Entire Article Now!
Submit Your Question Now!
Related Value Added Service:
BARON Business Coaching and Consulting Programs
Build your million-dollar business up to four times faster. Leverage the breakthrough BARON model in order to generate highly effective, low-cost media exposure for your business, help successfully brand and launch new products and services, head off competition, improve operating cash flow, and grow your profits.
|BARON Resource of the Week
Personal Finance Calculators Resources and Tables
BARON Personal Finance Resources
- How to become a millionaire
- What is your net worth?
- What will it take to reach your investment goal?
- What interest rates do you need to reach your savings goal?
- How long will your savings last?
|Another BARON Business Coaching Success Story
Achieving Success by Creating Value and Helping Others
It has been another incredible year for The Baron Solution Group and our clients - from helping them to create national best-sellers and grow their million-dollar businesses to helping others to become completely debt free and make their transitions from corporate America to living their dreams as full-time entrepreneurs.
Well there is one particular BARON Business Coaching success story that we would like to highlight - Sasha Ottey and PCOS Challenge, Inc.
A Diagnosis for One Changes the Lives of Thousands
PCOS is estimated to impact one-in-ten women of childbearing age and can lead to other serious conditions including endometrial cancer, infertility, diabetes and heart disease.
PCOS Challenge, Inc.
|In 2009, social entrepreneur Sasha Ottey quit her full-time job as a microbiologist to start PCOS Challenge, Inc., a nonprofit support organization that is improving the lives of thousands of women with Polycystic Ovarian Syndrome. PCOS is a complex endocrine and metabolic disorder that affects multiple systems in the female body.
Sasha started PCOS Challenge® after her own diagnosis in 2008. She explains, "After a lot of time searching for more information and support, I found few answers and very limited help. At that point, I had two choices: give up or use this as an opportunity to make a difference."
How Sasha Benefited from BARON Business Coaching
Sasha came to The Baron Solution Group to help start PCOS Challenge, Inc. and bring greater awareness and support to the millions of women with PCOS. In a little over a year, we helped Sasha formally organize her nonprofit company, develop three PCOS websites and a line of educational products, start her own television and radio shows, and attract over 6,000 members to the PCOS Challenge online and offline support networks, as well as secure big name corporate sponsors including the EA Sports Active division of Electronic Arts, Inc.; Diet-to-Go; US Foodservice; SUBWAY and others.
New Thirteen-Week Television Series Premiere
PCOS Challenge will air in various local cable markets across the United States as well as be available online in fall of 2010.
|For the past several months, we've been helping Sasha shoot and produce the PCOS
Challenge television show. The series follows ten women with PCOS as they
have their lives transformed by coaches and naturopathic and allopathic medical
You can be one of the first to have sneak peak at the show by clicking on the image or link immediately below.
For more information on PCOS Challenge, Inc. and Polycystic Ovarian Syndrome, visit the organization's nonprofit website, http://www.pcoschallenge.org, and online support network, http://www.pcoschallenge.com.
I hope this BARON success story will inspire you to use your gifts to change the fortunes and lives of others as well.
|We've Helped Thousands of Entrepreneurs,
Investors and Nonprofits Increase Their Income.
Now, Let Us Help You!
There is a better and faster way to reach your financial and business goals.
Get expert help from the trusted source for wealth and business education featured by hundreds of media outlets including:
Seven Reasons More Entrepreneurs Choose
"With William as my wealth coach, in less than 16 months, I have generated more than $70,000 and developed the skills and confidence to realize greatness."
|- N. Kali Mincy
"I learned how to generate an additional $30,000 in
income yearly in my first few coaching sessions. It pays to invest in
education. I knew where I wanted to take my business, but I just wasn't
sure how to get there. Before starting the BARON Business Coaching
Program, I was frustrated and spending lots of money unnecessarily.
William gave me a road map to profitability. It made things so much
faster and easier. The principles in the BARON Coaching Program work
regardless of the industry or business."
|- Walethia Aquil
Etiquette Advisor and Image
Founder and CEO
Grace and Charm
"In my first coaching session, William helped me automate
my business and save over $2,000 and hundreds of hours of work. With
his expert guidance and accelerators, in less than a year, I had my
company formed, three income producing websites with over 5,000 members,
a radio show and television show to promote my cause. William's advice
has helped me secure tens-of-thousands of dollars in corporate
sponsorship. One of the
program's accelerators was a letter that helped me secure a four-figure corporate
sponsorship deal in 15 minutes. BARON Coaching is by far the best
investment I have ever made. I will always use William as my business
coach and advisor."
PCOS Challenge, Inc.
"With William's help, my television show, The Urban Wall Street Project, is now airing on major networks in eighteen countries with exposure to over 20 million households. My segments are also being featured on the homepage of websites with over a million hits a month. I can't say enough about the benefits of William's advice and the BARON Wealth Coaching Program. I thoroughly researched other coaching programs and nothing comes close to the value or return on investment."
|- Earl Christian III
Chief Executive Officer
Urban Wall Street, Inc.
New York, NY
"Thanks to William and The Baron Solution Group's media communications mastery, we were able to launch a very successful, high profile public relations campaign that brought valuable exposure to Acresh's participation in a $1 billion deal to redevelop 23 acres of government-owned land along the Washington Channel in the nation's capitol. The BARON Business Coaching Program is phenomenal and always generates a clear return on investment."
|- Barry E. A. Johnson
Co-Founder and CEO
"The Baron Coaching Program has done a lot for me and I
am extremely grateful. In our first coaching session, William helped me
identify ten new streams of income to triple my revenues in less than a
year. The strategies he
shared got my businesses
featured on CNBC, Forbes, Reuters and the front page of the "Business
and Finance" section of my local paper, The Cape Cod Times. His
strategies also enabled me to partner with over 15 celebrities and top
business leaders to help promote my products. In addition, the
accelerators in the coaching program saved me over $5,000. Some years
ago, when I put together an executive summary and a business plan, I had
an idea for a brand, but I wasn't clear on how any of that was going to
be possible. Today, I look at my business and here it is. My dream has
come true. I thank William and the BARON Coaching Program for making it
all happen. There are not enough words for me to express my gratitude."
|- Merletta J. Martin
"William helped me finalize a deal with a production company to co-host a new television show spotlighting entrepreneurs. Many of the ideas I pitched were possible because of William's guidance and The Baron Solution business model. In the first session alone, the advice he gave me landed me a spot on a series of conference calls for financial advisors with a major seminar marketing firm as well as helped me become a featured speaker on an upcoming cruise. He always goes above and beyond. William is a great mentor and friend!"
|- Jim Bouchard
America's Black Belt Powervator!
Speaker, Coach and Author of
Dynamic Components of Personal Power
"With the things William shared, we'll be able to sell more with our new CD in a few months than we've sold with all of our other CDs over the last 7-8 years. He delivers outstanding value through the coaching program and audio training. They are rich with relevant information, and William is a man of unbelievable insight."
|- Sean Isaacs
Chief Executive Officer
Isaacs Marketing Group LLC
"Thanks to William, I have been able to launch my new television show and support network for children with brain cancer. He showed me how to find everything I needed including local organizations, doctors and coordinators that would support my cause. The accountability the program provided was just what I need to take action on my dream and create a lasting legacy for my father who passed away from cancer. In the midst of many distractions, the BARON Business Coaching program lifted my spirits and kept me focused on my goals."
|- Audrey Fells
Founder and CEO
Preserving with Parker
"The BARON Coaching Program helped me to step outside of my comfort zone, maximize my value to others and accomplish so much. Wow, what a difference having a coach made!"
|- Jill Arrington
CEO and Founder
Beyond Your Horizons
"Two of the most valuable things I took away from the BARON Wealth Coaching Program were how to structure my business so that it would make money and how to raise funds. I wanted to use my business concept to help others, but the one question I had was, 'Will there be a sufficient income stream?' That's what I couldn't figure out. The BARON Coaching Program helped me quickly develop a viable business model and monetize my ideas. The tangible checklists saved a lot of time and were extremely helpful. The program was also perfect for keeping me on track and holding me accountable to my dream."
|- Mindy Galloway
Entrepreneur & Sales Professional
Ann Arbor, MI
|"William provides excellent advice and over delivers to boot. I leave each session reeling from all things I'm going to do because the ideas are so good."
|- Mark T. Rafter
Founder and CEO
Integrated Wealth Resources
"It was exactly what I expected it to be. William is a genius. He had me extremely motivated and put me on the right path immediately. I am looking forward to building my brand using The Baron Solution strategies and taking over the market I serve."
|- Antoine Harden
Top National Software Sales Professional
|"The BARON Coaching Program was timely and a great investment. The tools, resources, and scripts alone saved me hundreds of hours of work and several thousand dollars. William helped me avoid making a lot time-consuming and costly mistakes. He provided the proper foundation to start the right way from the ground up. The BARON Coaching Program is a definite must for any author or consultant serious about their financial success."
|- Dawn McCoy
Speaker, Leadership Consultant and Trainer
Author of Leadership Building Blocks
"I got even more out of my coaching sessions than I had hoped. William helped me develop campaigns to attract million-dollar clients. Now, I see what I was doing wrong!"
|- Denice Jeter
Real Estate Broker
Little Rock, AK
|"We came to The Baron Solution Group to help us optimize our business systems and increase the ROI of our marketing activities. The coaching solutions William brought were exactly what we needed and far exceeded my expectations. The Baron Solution strategies on branding, positioning and education based marketing were brilliant. As a social entrepreneur with companies in India and the UK, I have found William's insights for global markets to be invaluable for attracting more business and bringing greater support to an important cause."
|- Richard Alderson
Journeys for Change
"I needed the right action plan for buying a business. The BARON Coaching Program directed my focus on the highest ROI activities and helped me to leverage untapped resources, business credit, and strategic partnerships to buy businesses using other people's money. Great value!"
|- Matthew Redmond
Chief Executive Officer
MTR Group Ventures, LLC
BARON Wealth & Business Coaching
- Delivers the most comprehensive, fully-integrated entrepreneurship training program in the industry.
- Increases your productivity while giving you more time off to spend with family and friends.
- The BARON integrated model offers you a higher return on investment and improved odds for long-term success compared to other entrepreneurship training programs.
- Provides you with a comprehensive sustaining support system which includes one-on-one guidance from industry experts and over 1,000 resources and accelerators.
- Saves you tens-of-thousands of dollars and hundreds of hours in research and implementation time.
- Provides you with cutting-edge strategies, best-practices taught by industry leaders, and highly-effective marketing systems to generate more sales and income.
- Equips you with the proper coaching, planning, training, tools, and partnerships to become more profitable, stable, and better manage growth.
BARON Wealth Coaching can help you quadruple the speed at which you reach your business and financial goals over planning yourself or other methods and programs.
Leverage #1 Wealth Coach William R. Patterson to help you quickly start or improve the profits of your business.
|NO RISK $1,000 Product and
100% Money-Back Guarantee
We are so confident that the BARON Wealth and Business Coaching Programs will help you increase your income that we offer a NO RISK $1,000 Product and 100% Money-Back Guarantee. If after your first coaching session, you don't believe the BARON Coaching Program will help you generate more income and grow your business, we will give a 100% refund plus allow you to keep over $1,000 in BARON Wealth and Business Training CDs for free.
Multiply your odds for success with the proper coaching, planning, training, tools, and partnerships.
Request BARON Wealth Coaching Now:
I'm ready to be the next BARON success story!
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